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It is the flagship model from the all-electric ID. family and is now also top scorer in the prestigious ADAC vehicle test: the Volkswagen ID.7 has become the first ever vehicle to achieve an average score of 1.5 and thus an overall rating of ‘very good’ in the independent test performed by engineers from Europe’s largest automobile club.

Every year, experts from the “Allgemeiner Deutscher Automobil-Club e.V.” (ADAC) put around 100 vehicles through their paces, testing them according to more than 350 criteria in seven main categories. The ID.7 received outstanding scores in the categories of engine/drive (1.0), safety (1.1), environment/ecological test (1.2) and comfort (1.5). The electric saloon also impressed in the other main categories that contributed to the overall rating: For instance, the areas of driving characteristics (2.1), body/luggage compartment (2.3) and interior (2.4) were rated as ‘good’. Since the two categories of environment/ecological test and safety have the highest weighting, the overall score for the ID.7 was 1.5, resulting in its historical overall rating of ‘very good’.

Kai Grünitz, Member of the Board of Management responsible for Technical Development at Volkswagen brand: “We are very proud and delighted with this fantastic result. The vehicle test performed by the ADAC is extremely important and is held in very high regard in view of the organisation’s status as an independent body. In this respect, I am convinced that this rating can play a part in persuading a large number of potential customers to opt for our all-electric saloon.”

The test was conducted on a Volkswagen ID.7 Pro with an output of 210 kW (286 PS). It particularly impressed with its high energy efficiency: with a consumption of just 18.1 kWh/100 km in the combined operation part of the ADAC Ecotest, the electric saloon is one of the most economical models in the mid-sized class. It therefore received a score of 0.7 for the sub-category ‘Consumption/CO2’ and, as a result, was also awarded a full five stars in the Ecotest, which has been an integral part of the ADAC vehicle test for more than 20 years. This rating was exceeded only in the sub-category ‘Active safety – Assistance systems’, which received the best score of 0.6. And last but not least, with a starting price of 53,995 euros, the ID.7 Pro is cheaper than the previous best-rated models from competitors.

“For us, it’s great to see that safety, efficiency and comfort are not just a question of price,” says Dino Silvestro, Head of Vehicle Testing at the ADAC Technology Centre in Landsberg am Lech. “Due to our comprehensive testing methods with modern test laboratories, our vehicle test is one of the ADAC’s most comprehensive consumer protection tests and enables all test results to be compared without restriction – regardless of the vehicle class and price.”

Article source: www.volkswagen-newsroom.com

Volkswagen is launching the new ID.3 with an extensive upgrade. The next software and infotainment generation and the improved operating concept are now also entering Volkswagen’s electric compact class. The augmented reality head-up display has been enhanced, a brand new Wellness App and optional premium sound system from Harman Kardon have been added. With the improved drivetrain, the ID.3 Pro S’s output increases to up to 170 kW. Pre-sales for the Pro S model (5 seater) with a 77 kWh lithium-ion battery (net) are now open; further variants will be available to order shortly.

Imelda Labbé, Member of the Volkswagen Brand Board of Management responsible for Sales, Marketing and After Sales: “The ID.3 Pro S represents the consistent further development of our product portfolio based on the needs of our customers. For example, the model now has an improved e-route planner and the option of preconditioning the battery. These are functions that have already been very well received by drivers of the other ID. models.”

New infotainment system and ChatGPT. The cockpit landscape in the ID.3 product line now has a new design. The latest-generation infotainment system features a larger touchscreen (diagonal: 32.8 cm/12.9 inches) and a new, intuitive menu structure. The multifunction steering wheel has also been enhanced, allowing for simplified and more intuitive operation. The driving mode selector has been removed from the housing for the Digital Cockpit and designed as a separate steering column switch – like in the ID.7, for example. Now illuminated and ergonomically designed, the touch sliders are located under the Infotainment system display and are used to control the interior temperatures and volume. The new IDA voice assistant can be operated with natural language. It not only enables a number of vehicle functions to be controlled, but also answers questions by accessing online databases such as Wikipedia. Another new feature is the integration of artificial intelligence (AI) through ChatGPT.

Stronger and more efficient motor. The ID.3 will be equipped with enhanced version of the previous electric motor, which not only impresses with more power but also with economical consumption. In the German market, the ID.3 Pro S now delivers 170 kW as standard, while customers in other markets can decide after purchase whether they want to increase the basic output from 150 kW to 170 kW via function-on-demand. This “power-on-demand” option is new for Volkswagen and another component in its development of digital business models. Increasing the power to 170 kW improves 0 to 100 km/h acceleration to 7.1 seconds. The combined WLTP range for the ID.3 Pro S reaches up to 559 kilometres.

Faster charging on the go. When out and about, an innovative charging and thermal management function makes sure the battery is pre-conditioned ahead of the next DC charging stop. This means that the ID.3 Pro S is supplied with energy as quickly as possible on long distances. The battery is heated to the optimum temperature so that it can be charged with a maximum output of up to 175 kW. This enables the charging time to be reduced by several minutes, particularly in winter. When route guidance by the navigation system with the enhanced Electric Vehicle Route Planner is active, pre-conditioning is started automatically on the way to the next quick-charging station. Without active route guidance, the function can also be manually activated using the charging menu in the infotainment system. Practical: routes with up to 10 charging stops and 10 stopovers can be planned on a smartphone or on the web portal and then transferred to the Infotainment system.

Assistants on board as standard. The ID.3 Pro S already has a wide range of modern assist systems on board. These include Adaptive Cruise Control ACC, Autonomous Emergency Braking (Front Assist) with pedestrian and cyclist monitoring, lane keeping system Lane Assist, oncoming vehicle braking when turning function and Dynamic Road Sign Display. Also included as standard: the Car2X traffic hazard alert function. The system supports the driver by providing information on what is happening on the road and is therefore able to give an early warning of situations such as roadworks, accidents, the end of traffic queues or emergency vehicles.

New and enhanced systems. Equipment options include innovative systems such as enhanced Travel Assist with swarm data utilisation. This enables assisted longitudinal and lateral guidance over the entire speed range as well as assisted lane changing on motorways. Park Assist Plus and the memory function for the system (automatic execution of a saved parking manoeuvre over a distance of up to 50 metres) are available as optional equipment. Park Assist Plus has been expanded to include a remote function for remote parking capability via smartphone app. The exit warning system is a new addition to the ID.3 product line: as an extension of the Side Assist lane change system. Within the system limits, it can prevent one of the doors from being opened if a vehicle approaches from behind. The system issues an acoustic and visual warning and, in the event of acute danger, briefly prevents the door(s) in question from being opened.

Innovative Wellness App. The Wellness App is a new feature, developed for increased well-being while driving or during breaks. In the ID.3 Pro S, the app uses features such as background lighting, sound and air conditioning for this. The following wellness modes will be available in the launch phase: Fresh Up, Calm Down and Power Break. The modes can also be customised: a Spotify playlist can be used instead of the pre-programmed sound, for example.

New sound system. The ID.3 Pro S has received yet another highlight in the form of the optional 480-watt sound system from audio specialist Harman Kardon. The 12-channel sound system offers four preconfigured sound settings: Pure (neutral studio sound), Relax (easy listening), Speech (focus on spoken words) and Vibrant (dynamic live sound). The sound can also be individually adjusted according to personal taste by means of an equalizer.

Article source: www.volkswagen-newsroom.com

Volkswagen is putting its customers even more firmly at the center of its marketing going forward: the new YourWagen international communications initiative features examples of how Volkswagen models have always been a reliable partner in people’s lives – with emotional, playful and entertaining storytelling. The campaign kicks off in the UK market on May 4 with a 60-second advert during the “Britain’s Got Talent” broadcast on ITV. In parallel, further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.

Susanne Franz, the VW brand’s Chief Marketing Officer, commented: “The VW brand has always built the best cars to suit any situation in life. So what could be better than to put the people who love and live our brand at the center of our campaign?”

Starting May 4, the YourWagen campaign showcases unique stories about the lives of Volkswagen owners. SurfWagen, MumsWagen or TeamWagen – each customer has their own personal YourWagen, because no two relationships with their Volkswagen are the same. The opening film is about memories of friendship and love, and of overcoming difficulties and turning hobbies into careers. It even features a film star – the legendary Herbie.

Volkswagen has established itself with innovative advertising and legendary slogans such as “Think small”, “It runs and runs …” or “Das Auto”. The YourWagen communications initiative focuses on collaborative storytelling, thus setting it apart from other campaigns: “We’ve involved our customers and fans from the very start and worked with them to create something that we feel is truly unique and collaborative,” Susanne Franz said.

Imelda Labbé, Member of the Volkswagen Brand Board of Management responsible for Sales, Marketing and After Sales, commented: “Without the Volks, there is no Wagen – that is the essence of the concept behind our YourWagen campaign. Our customers are of central importance for our brand, that is why we are placing them at the very heart of the new campaign.”

Few car manufacturers can claim a tradition that matches that of Volkswagen. For more than 70 years, the brand has been making innovative technologies, the highest quality and attractive designs accessible to many people – with the likes of bestsellers such as the Beetle, the Golf and the all-electric ID. Family. It is this human factor that makes Volkswagen so special for its fans.

Article source: www.volkswagen-newsroom.com

Volkswagen is systematically forging ahead with its “in China, for China” strategy. The goal is even closer alignment with the specific requirements of customers in the world’s largest auto market and to provide them with a convincing product offering in all relevant segments. The ID. CODE design show car that celebrates its world premiere this week at the Auto China 24 trade fair in Beijing (from April 25 to May 4, 2024) bears witness to this systematic orientation to the wishes of Chinese customers. The concept car’s aesthetics are completely new and give a preview of a large electric SUV. The ID. CODE is designed for Level 4 fully autonomous driving. The new progressive ID.UX sub-brand also plays a key role in terms of Volkswagen’s profile in the Chinese market. With all-electric, lifestyle-oriented models, this sub-brand is designed to appeal to younger customers in particular.

“The Volkswagen brand can already look back on 40 years of success in China, and we are continuing this success story into the new mobility era, thus confirming the trust of our Chinese customers,” Thomas Schäfer, CEO of the Volkswagen brand, said. The sharpened strategy in China has three pillars: a comprehensive product portfolio accelerating the electrification of the brand’s models, a brand and design language developed specifically for the Chinese market, and local technical development with strong partners in China to accelerate the pace of innovation. Thomas Schäfer: “The ID. CODE gives a first preview of the future of VW in China: with a new design, a new technology standard and a holistic brand experience – specifically oriented to the needs and wishes of our Chinese customers. We are ushering in a new era of mobility in China, together with our Chinese partners.”

ID. CODE design show car debuts at Auto China 2024

With the world premiere of the ID. CODE at Auto China 2024, Volkswagen is giving a first preview of the new design language of future models and at the same time launching a new technology era. The concept car was developed specifically for customers in China. With its powerful, clear and fluid surfaces the concept car is reminiscent of a Gran Turismo. The exterior also functions as a projection surface for next-generation AI-assisted light and display systems. This goes well with the newly-designed living space on board the ID. CODE, where the real and virtual worlds meet to create a new mobility experience. The electric-powered concept car can be driven conventionally or in Level 4 autonomous driving mode.

Broad product portfolio for Chinese customers by 2030 announced

The ID. family will grow to a total of 16 models by 2030. This includes five EVs from the new ID.UX sub-brand that will celebrate their market debut by 2027. Volkswagen is also introducing electric versions of its ICE models step-by-step and expanding its portfolio in China with new, highly-efficient plug-in hybrids with an electric range of over 100 kilometers. Twelve new ICE models and six hybrids will debut by 2030. In addition, Volkswagen is complementing the proven MQB and MEB vehicle architectures by adding local platforms in China – for example, through partnerships such as the cooperation with XPENG. Furthermore, Hefei-based Volkswagen China Technology Company (VCTC) is developing the Group’s first electric platform specifically for China. At least four additional models for the electric entry-level segment are to be built on the China Main Plattform (CMP) from 2026. Multiple platforms enable Volkswagen to offer its customers the right products in all relevant segments and to meet all needs.

New all-electric ID.UX sub-brand expands product range

Volkswagen is expanding its EV offering for new customer groups in China with ID.UX. ID.UX combines proven VW virtues with lifestyle-oriented design DNA. Brand-specific features include a progressive exterior design along with a driver-centric interior featuring an entirely new display and operating concept (HMI) for young customers. The first ID.UX model is the ID.UNYX, scheduled to make its market debut in 2024.

Intensified local development for greater innovativeness

Volkswagen is strengthening its ecosystem of production, development, procurement and battery production in China. By the end of the year, the number of employees at the R&D site in Anhui alone will have grown to 3,000 experts. The brand is also intensifying localization to achieve significantly shorter development cycles. Chinese partners such as XPENG, Horizon Robotics and Thundersoft are to be integrated into the development process at an early stage. In collaboration with XPENG, two new mid-class vehicles are planned from 2026. Employees at the CARIZON joint venture with Horizon Robotics and the CARThunder joint venture with Thundersoft are engaged in developing innovative systems for autonomous driving, infotainment and connectivity.

Articles source: www.volkswagen-newsroom.com